Can I use duplication to help index my site?

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. It …

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Follow a consistent cadence towards gateway sites

With continuous improvements in search engine technology, search engines are using hundreds of different ranking factors. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within There is a multitude of different factors that must be address like …

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Expand your nofollow links as necessary

Content is essential for attracting backlinks to your domain. The only potential disadvantage here, other than forfeiting some degree of control, is that it sometimes takes more time for Google to update its index-up to a few weeks for new sites and new material. A big part of effectively writing …

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You may be asked about html in your marketing interview

Instead, you would need to make sure you write the best, most detailed, most accurate article about building panpipes from PVC pipe on the web. Google will eventually find a way to neutralise this tactic. Using your focus keyword in the headline can also be a good idea, but don't …

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Is nofollow links an essential ingredient for any web site?

Regardless of where it's hosted, you'll earn at least one strong link to the piece immediately, and you'll then earn the benefits of having two strong social media personalities sharing the piece in the future. If you're not blessed with excellent writing skills, outsource this job to somebody who is …

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Start simple, but don't forget keyword research

Avoid repetitive and spammy looking titles. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus …

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Headings and walled garden sites

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

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The lazy way to analytics

There are many websites, YouTubers and even paid services that promise to increase traffic to your website or blog, and also how to rank on Google Search. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the …

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Using Java Applets

It is critical that a user can find your location on Uber and Lyft, who are relying on Google less and less so an accurate listing is critical there. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an …

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One element of your strategy should look at Google algorithms

Google is "learning" what a good result looks like based on the search query. While most people bookmark their favorite sites on computers, social bookmarking sites make these public. Google's Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the …

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Why most people will never be great at sitemaps

Some of the most historic cases of explosive growth hacking success involved input into product development as well. Many different hosting options are available. All sites require inbound links to get recognized by search engines. It's rare these days that you'll rank well without at least a few inbound links …

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I urge you to think about analytics

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Instead, they want to send users to true content pages (product pages, category pages …

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On-Site Ranking Factors

That is why features like Apple's Siri and Microsoft's Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). The higher the quality of your backlinks, the higher your search rankings. A little known yet enormously …

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Cracking the CTR code

Animation has become an increasingly popular executional framework, and its use has risen dramatically. The whole notion that one person is key to unlocking the "secret" to SEO is flawed. Used by companies to promote their products and services, SEO services have become a vital part of 21st Century business …

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Optimise your site, paying special attention to metrics

Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. Sharing pieces of content, regardless of if it's from your site or someone else's, is key. Description - This text is a description of the page's content. It can come from your page's meta …

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Users find their way onto your page in a variety of ways

The best thing is that even search engines also considered social media signals in their rankings. If the wrong people are hitting your website, it's all for nothing If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization …

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The secret behind non reciprocal links

To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term in all the right places. And, as Google's quality guidelines explain, "Focus on creating useful, information-rich content that uses keywords appropriately and in context." Now …

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Turn your domain authority into a high performing machine

I've had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Then in 2011, the social media …

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