Make that list bigger!

Most times, search engines have no way of finding these URLs. Aside from preparing content in general (i.e. what to write), you will also need to figure out how to write. Award winning Lucy Hall is globally recognised as one of the industrys leading lights and as one of …

more ...







Start simple, but don't forget webmaster tools

Backlinks are the foundation to Google's algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them …

more ...



Mobile-First Indexing: Fix issues around link

Itsmyguide has all the tools and the capability required to do perfect on page HTML for a website. Your ongoing onsite content strategy is one of the most important and most intensive tactics to get SEO results because of its sheer scale. I worked with a fabulous digital agency on …

more ...

Wait. Are SERPs really that simple?

Communicating with prospective customers is always somewhat of a numbers game because even your best prospects and repeat customers aren't ready to make an immediate purchase every time you contact them. From an SEO perspective, I never treat a piece of content as 'complete'. There is always room for improvement …

more ...

Domain to Page Relevance

Your images need to be of good quality. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Traveling in close quarters and spending time with those …

more ...


Create content about bounce rates

Content spinning software will take one article and rewrite it in multiple different ways, creating dozens, hundreds, or even thousands of new articles. SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search …

more ...

Mobile Search Continues to Rise

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. It's not just the online marketing industry that's evolving; Many people find it hard to dress their aluminium windows appropriately, not wanting to obscure them whilst still needing the privacy that window …

more ...


Fun with metrics for now

Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Cisco is projecting that online video will make up 80% of all online traffic by 2021. The purpose of a short url is actually focused on serving heavy traffic sites, and not everyday internet users …

more ...

Can I use cloaking to help rank my site?

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. At the end of the day, consumers want to feel like they're always interacting with something natural and real. A …

more ...

Design + link exchanges = Greatness

That's somewhat debatable, but it's almost certainly worth the effort to create. Most people (including myself) don't have thin fingers which would let them press buttons on the screen with precision. Do you need a quote for leased line costs ? Because Beverley you need real customers to generate sales and …

more ...

Never underestimate the influence of rankings

One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines, too, have developed different policies. People won't link to your content unless they see it. At the same time …

more ...

heading

A backlink analysis will reveal a list of sites that you can also reach out to for link building. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss …

more ...

How to focus on link building

Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for. A comprehensive range of treatments …

more ...

How SEO and Content Marketing Come Together

For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed …

more ...

Winning marketing strategies for web portals

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. While designing a new house, don't you want to ensure that it's foundation is strong enough to …

more ...

Measure and Improve by paying attention to stickiness

In fact, you may remember a time long ago when backlinks were so singularly important, that spamming low-quality links actually helped improve rankings! Nobody wants to read a thin article that reuses the same words over and over in an obvious attempt to cheat the system. Walking in the clean …

more ...

Can SEM make a huge difference to search engine optimisation?

In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. Ideally, you'll include the name of the page along with the accurate link to it, and every page on your site will link to your HTML sitemap in the footer. Have you …

more ...

How does Duck Duck Go deal with ROI

Whether you've just spent thousands of dollars on a custom website build or you're using an off-the-shelf stock website theme, you'll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. Many businesses want to increase their rankings in the results pages of …

more ...


Consider a VPS for SEO

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. You can use Yoast plugin to enable or disable this for your website. With exercise being so important nowadays, products such …

more ...


Can I use duplication to help index my site?

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. It …

more ...

Follow a consistent cadence towards gateway sites

With continuous improvements in search engine technology, search engines are using hundreds of different ranking factors. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within There is a multitude of different factors that must be address like …

more ...

Expand your nofollow links as necessary

Content is essential for attracting backlinks to your domain. The only potential disadvantage here, other than forfeiting some degree of control, is that it sometimes takes more time for Google to update its index-up to a few weeks for new sites and new material. A big part of effectively writing …

more ...

You may be asked about html in your marketing interview

Instead, you would need to make sure you write the best, most detailed, most accurate article about building panpipes from PVC pipe on the web. Google will eventually find a way to neutralise this tactic. Using your focus keyword in the headline can also be a good idea, but don't …

more ...

Is nofollow links an essential ingredient for any web site?

Regardless of where it's hosted, you'll earn at least one strong link to the piece immediately, and you'll then earn the benefits of having two strong social media personalities sharing the piece in the future. If you're not blessed with excellent writing skills, outsource this job to somebody who is …

more ...


Start simple, but don't forget keyword research

Avoid repetitive and spammy looking titles. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus …

more ...

Headings and walled garden sites

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

more ...