Optimise your site, paying special attention to metrics

Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. Sharing pieces of content, regardless of if it's from your site or someone else's, is key. Description - This text is a description of the page's content. It can come from your page's meta …

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Users find their way onto your page in a variety of ways

The best thing is that even search engines also considered social media signals in their rankings. If the wrong people are hitting your website, it's all for nothing If you're a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization …

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The secret behind non reciprocal links

To help a webpage rank for a specific keyword, focus on "optimizing" for the keyword instead of "stuffing" in the keyword. Use the target term in all the right places. And, as Google's quality guidelines explain, "Focus on creating useful, information-rich content that uses keywords appropriately and in context." Now …

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Turn your domain authority into a high performing machine

I've had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Then in 2011, the social media …

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