Instead, you would need to make sure you write the best, most detailed, most accurate article about building panpipes from PVC pipe on the web. Google will eventually find a way to neutralise this tactic. Using your focus keyword in the headline can also be a good idea, but don't …

That's why they are more likely to trust organic search results than PPC marketing and paid advertising. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. If so, your website might be running the risk of …