Start simple, but don't forget webmaster tools

Backlinks are the foundation to Google's algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them …

more ...

Wait. Are SERPs really that simple?

Communicating with prospective customers is always somewhat of a numbers game because even your best prospects and repeat customers aren't ready to make an immediate purchase every time you contact them. From an SEO perspective, I never treat a piece of content as 'complete'. There is always room for improvement …

more ...

How SEO and Content Marketing Come Together

For example, you may need to remove embedded text on your pages, or remove links that were built using suspicious sources. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed …

more ...


Headings and walled garden sites

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

more ...

I urge you to think about analytics

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Instead, they want to send users to true content pages (product pages, category pages …

more ...

Optimise your site, paying special attention to metrics

Revenue and costs are normally easy to obtain, because many companies record these numbers for accounting purposes. Sharing pieces of content, regardless of if it's from your site or someone else's, is key. Description - This text is a description of the page's content. It can come from your page's meta …

more ...